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How to Improve Organic Web Traffic: Keywords, Tools and Tips


Did you know that organic website traffic is considered the most valuable traffic source? When users find your website and your content within search page results, it means your site is performing well and you’re effectively building an audience.

A good understanding of how to bring organic traffic to your website begins with recognising the importance of organic keywords and utilising other definitive SEO tools, so before we allow ourselves to be overwhelmed with advanced SEO techniques let’s get back to basics and build a strong foundation to drive organic traffic to your website.

So, What Are Organic Keywords?

We know what you’re thinking – are keywords still relevant for Search Engine Optimisation? The simplest answer – is yes! A fundamental understanding of what is organic keywords is a valuable groundwork for any business that has its eye on high traffic volumes and conversions. So, what are organic keywords?

Organic Keywords can be defined as a keyword or phrase that is used to draw traffic to your website. Organic keywords differ greatly from keyword strategies such as pay-per-click (PPC) or paid searches where advertisers focus on paid rankings to bring in results. Organic search and SEO go hand in hand, helping you capture and drive high volumes of traffic to your site, for free.

Optimising your keywords can help you understand how to bring organic traffic to your website in more detail. This strategy is an integral part of any SEO strategy as it clarifies to search engines what your content is about and its relevancy within the search. It’s an ongoing process that requires consistent analysis and tracking – we’ll talk more about keyword rank checker software later in the post.

The three stages of keyword optimisation are:

  • Research: Finding and researching search terms that are related to user queries
  • Analysis: Analysing your keywords means spotting trends, discovering new queries and provides an insight into user behaviours
  • Selection of the Best Keywords: Choosing the best keywords to influence your relevance and ranking on the SERP

Why Do These Organic Keywords Need to be Optimised?

One of the biggest and most persistent challenges facing online businesses is how to bring organic traffic to your website. To increase levels of organic web traffic, your keywords need to be fully optimised. The optimisation of these organic keywords helps to increase traffic to your site and increases your impressions and conversions. But there are other reasons why businesses should take the optimisation of their keywords seriously:

  • Understand the needs of your audience better
  • Write engaging content
  • Measure the size of your target market
  • Persistently update your keyword database with new phrases and keywords leading to more traffic and sales

How Can These Organic Keywords Be Implemented?

Spending time working on keyword optimisation gives you the power to improve your position on the search results, moving your way closer to the top of the list and increasing levels of organic traffic and revenue.

By using keyword rank checker software you can find the right keywords for your site and effectively map these keywords throughout your website. Auditing your current on-page SEO and implementing your organic keywords successfully will increase the performance of your strategy. Check out these implementation options.

Page Titles

What better place to start than within the titles of your pages? By including your organic keywords within your page titles, you can increase the search engine potential of your pages. And make it clear to users and Google what your pages are about and their relevancy to the search term.

Meta Descriptions

Beneath your page titles within the SERP, you’ll find the meta description. A short description of your page. While this information helps users decide if they want to click through your site, using keywords within these descriptions also highlights the relevancy of your page, something which Google will take into account when displaying results.


Subheadings within your content are a necessity. They make it easier for visitors to find what they need without scanning vast amounts of text and potentially leaving your site. Using keywords in some of your subheadings increases the relevancy of your pages and may be used in the featured snippet box in the SERP.


Weaving your keywords or slight variations – with the help of keyword rank checker software – into your content is one of the most effective ways to bring organic traffic to your site. While it’s tempting to fill your content with your keywords, keyword stuffing can have a detrimental impact on your Google ranking, therefore it’s always better to write for your readers first, making your content enjoyable and informative, without cramming your content with keywords and strange phrasing.

Internal Links with Link Anchor Text

When choosing links to highlight within your content, varying your chosen anchor text by using LSI keywords will help your site rank better. Too many identical anchor text links are bad for SEO.

The same approach applies to the backlinks in your content, but there’ll be more on this later.

Remember! Tracking Organic Keywords is Essential SEO Practice

But your dedication to implementing organic keywords doesn’t stop there. Tracking and consistently analysing your organic keywords is an essential SEO practice. To implement this, utilising the best keyword rank checker tool can help you get the best results within the SERP as well as staying on top of emerging search trends, to keep your business relevant within your target market. This consistent state of change and improvement highlights where keyword updates need to be implemented and which pages need to be updated due to poor ranking.

Tracking organic keywords is essential SEO practice, and by strictly monitoring these keywords you’ll be in a stronger position to actively push your results higher up the SERP. Choosing the best keyword rank checker tool can feel overwhelming, but with multiple options available, you’ll have a better chance of driving organic traffic to your website. Some of the best keyword checkers available today include:

  • SEO Profiler
  • Google Keyword Planner
  • Woorank
  • DynoMapper

Using the right keyword tracking tool means streamlining your efforts to find and analyse your keyword statistics, giving you more time to implement required changes and develop a stronger and more effective keyword strategy.

Other Ways You Can Improve Organic Web Traffic

Mastering how to bring organic traffic to your website extends further, with multiple tactics to help you rank higher, get your site seen by more people, and exceed your marketing goals. Let’s take a closer look.

Implement Backlinks

A valuable tool in your SEO armoury, including backlinks within your content, can improve your position on the SERP and increase your organic traffic. A backlink is created when one website links to another, much like a digital vote of confidence. They’re valuable for your SEO strategy and driving organic traffic as these links signal to Google that the content is valuable and is worth ranking.

Earning backlinks improves your organic ranking, gives you a better results position, and increases referral traffic and builds on your brand.

Analyse Your Competitors Pages

Knowing how to bring organic traffic to your website can also be achieved by checking out the competition. Take a look at your closest competitors and develop a picture of how they’re gaining organic traffic. This could be through their choice of keywords, their content, links and on-page SEO. This may also highlight areas where you can make improvements to your own pages and spot missed opportunities your rivals may have overlooked.

Use Long Tail Keywords

Instead of sticking to singular keywords, get more specific with long-tail keywords. These may be highlighted in your keyword rank checker software, and they shouldn’t be ignored. Long-tail keywords allow you to be more specific and attract high-quality, organic traffic to your website. When traffic is niche and high-quality, you’re more likely to get those precious conversions.

Now It’s Your Turn!

Bringing organic traffic to your site is easier when you have a stronger understanding of the tools and strategies you need to succeed. Utilise these strategies to drive organic traffic to your site and improve your search engine rankings.

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